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An Integrated Fuzzy DEMATEL and Fuzzy ANP Based Balanced Scorecard Approach: Application in Turkish Higher Education Institutions
Ali Özdemir and Fatih Tüysüz

This study presents a fuzzy decision making based Balanced Scorecard (BSC) model for using in strategic management processes of universities. The model integrates BSC methodology with fuzzy multi-criteria decision making methods which are fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and fuzzy Analytic Network Process (ANP). Fuzzy DEMATEL method is used for revealing the relations among the perspectives and the strategies of BSC quantitatively. The result of the fuzzy DEMATEL is then used for constructing the network structure of the ANP. Finally, the weights of perspectives and strategies are obtained by applying fuzzy ANP. The significant contribution of the proposed model is that it enables to prioritize the strategies (fuzzy ANP) and also to determine the relationships among them (fuzzy DEMATEL) which are two of the most important problems in strategic management process and also BSC applications. Successful application of the proposed model to Turkish universities strategic planning process within BSC framework is also presented.

Keywords: Balanced scorecard, fuzzy DEMATEL, fuzzy ANP, university strategies.

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